Executive summary of 'Recommendations as personalized marketing: insights...
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View ArticleExecutive summary of 'The antecedents of strategic pricing and its effect on...
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View ArticleExecutive summary of 'Customers helping customers: payoffs for linking...
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View ArticleExecutive summary of 'Re-examining the place of servicescape in marketing: a...
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View ArticleExecutive summary of 'Building trust by signaling trustworthiness in service...
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View ArticleExecutive summary of 'Cultural values in financial services advertising: a...
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View ArticleRecommendations as personalized marketing: insights from customer experiences
AbstractPurpose - Recommendation agents programmed to "learn" customer preferences and make personalized recommendations of products and services are considered a useful tool for targeting customer...
View ArticleThe antecedents of strategic pricing and its effect on company performance in...
AbstractPurpose - The purpose of this research paper is to examine a) the impact of a number of variables on the adoption of strategic pricing by industrial service firms, and b) the effect of this...
View ArticleCustomers helping customers: payoffs for linking customers
AbstractPurpose - Through the theoretical lens of service dominant logic (SDL), this paper examines the relationship between customer networks and intercustomer social support. Co-creation and...
View ArticleCustomer delight and work engagement
AbstractPurpose - Customer service research highlights the impact of employee attitudes and behaviors on customer satisfaction. More recently, this relationship has been examined in reverse, evaluating...
View ArticleReexamining the place of servicescape in marketing: a service dominant logic...
AbstractPurpose - To extend understanding of the sense of place captured by the servicescape concept, as a means by which customers clarify their service expectations and their satisfaction with...
View ArticleBuilding trust by signaling trustworthiness in service retail
AbstractPurpose - The purpose of this research is to investigate the role of retailer trustworthiness in driving customer trust and the subsequent impact on loyalty. We position trustworthiness as a...
View ArticleCultural values in financial services advertising: a cross-cultural study of...
AbstractPurpose - This paper aims to examine whether culture impacts the execution of financial services advertising (FSA). Specifically, this study investigates how cultural values are reflected in...
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