Quantcast
Channel: Emerald | Journal of Services Marketing | Table of Contents
Browsing latest articles
Browse All 96 View Live

Executive summary of 'Recommendations as personalized marketing: insights...

AbstractNot available.

View Article



Executive summary of 'The antecedents of strategic pricing and its effect on...

AbstractNot available.

View Article

Executive summary of 'Customers helping customers: payoffs for linking...

AbstractNot available.

View Article

Executive summary of 'Customer delight and work engagement'

AbstractNot available.

View Article

Executive summary of 'Re-examining the place of servicescape in marketing: a...

AbstractNot available.

View Article


Executive summary of 'Building trust by signaling trustworthiness in service...

AbstractNot available.

View Article

Executive summary of 'Cultural values in financial services advertising: a...

AbstractNot available.

View Article

Recommendations as personalized marketing: insights from customer experiences

AbstractPurpose - Recommendation agents programmed to "learn" customer preferences and make personalized recommendations of products and services are considered a useful tool for targeting customer...

View Article


The antecedents of strategic pricing and its effect on company performance in...

AbstractPurpose - The purpose of this research paper is to examine a) the impact of a number of variables on the adoption of strategic pricing by industrial service firms, and b) the effect of this...

View Article


Customers helping customers: payoffs for linking customers

AbstractPurpose - Through the theoretical lens of service dominant logic (SDL), this paper examines the relationship between customer networks and intercustomer social support. Co-creation and...

View Article

Customer delight and work engagement

AbstractPurpose - Customer service research highlights the impact of employee attitudes and behaviors on customer satisfaction. More recently, this relationship has been examined in reverse, evaluating...

View Article

Reexamining the place of servicescape in marketing: a service dominant logic...

AbstractPurpose - To extend understanding of the sense of place captured by the servicescape concept, as a means by which customers clarify their service expectations and their satisfaction with...

View Article

Building trust by signaling trustworthiness in service retail

AbstractPurpose - The purpose of this research is to investigate the role of retailer trustworthiness in driving customer trust and the subsequent impact on loyalty. We position trustworthiness as a...

View Article


Cultural values in financial services advertising: a cross-cultural study of...

AbstractPurpose - This paper aims to examine whether culture impacts the execution of financial services advertising (FSA). Specifically, this study investigates how cultural values are reflected in...

View Article
Browsing latest articles
Browse All 96 View Live




Latest Images